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Market your website effectively! |
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Who Wants to Be An
Internet Millionaire?
By Terry Dean Welcome to our show... Today we are going to be playing who
wants to be an Internet millionaire, except we are not playing for cash.
We are playing to see if you have the knowledge you need to be a
successful entrepreneur on the web. Here are your five questions...Let's
see how good you do. Question #1: Which of the following
characteristics is a requirement for success online? a. High IQ Question #2: Which of the following
products would be considered a niche market product suitable for a small
business entrepreneur? a. Toothbrush Question #3: Which of the below
programs is the most popular download of the week? a. Napster Question #4: Which one of these
problems is the most common reason people don't order online? a. Web Sites were too confusing Question #5: How many sales does
the "average" Internet company have to make to a customer before they
break even on that customer? a. One Some of those questions were pretty
difficult. Weren't they? Let's see how you did... "C" is the answer to question one. Persistence is the most important key
to succeeding on the web. Despite what you might hear, there aren't any
real "gurus" online. The web just isn't that old. Everyone is still
learning.
The number one key to succeeding
online is testing everything you can possibly imagine. This takes
persistence. High IQ's and college degrees may help
in the process (if you have the right information), but they are not the
key to success. Money may help as well, but for many large companies this
just means wasting tons of money on two million dollar Superbowl ads. Then
being nowhere to be seen 6 months later. Persistence is the key.
An eBook covering fly fishing in
Arkansas would be considered a niche market product suitable for a small
entrepreneur.
What's the problem with the other
products? The problem with the big screen TV and
the toothbrush is that they are available from anywhere. Your prospect
would be much more likely to run down to the local Wal-mart and
electronics stores than to purchase from you. They don't know who you are. For the Cooking eBook, it is too broad
of a subject. No one wants just a cooking eBook when there are so many
nice beautiful books at the local store. This may be a potential project
though if you can come up with a more specific topic such as cooking in
France or cooking with red wine from the French. The key to being noticed as a small
business is to come out with something a little more unique and highly
specific.
ICQ is the most downloaded program
this week as reported by http://www.download.com All three of the other programs are
top downloads, but ICQ is downloaded 10 times more than the closest
competitor. It has been the most popular download for years. ICQ is a program that allows you to
chat and instant message your online contacts. One of the most popular
activities of online users is that of chat and message boards. People want to feel like they belong.
They are looking for online communities which they can belong to.
What does this mean to your online
business? It means that you need to find a way to create a community at
your site using discussion boards, chat, and other types of interaction
with your visitors.
According to a survey taken by Boston
Consulting Group, the most likely reason people didn't purchase from a
site is because the pages took too long to load. The full article and results of this
survey are available at: http://www.roibot.com/w.cgi?R249_CNN
Forty-eight percent of people asked
cited slow loading pages as the culprit in their shopping experience.
A close second is that of the sites
being too confusing which rang in at forty-five percent. Both of these show that a major key to
sales on the Internet is keeping it simple and easy for your users. They
are impatient and they are quickly confused by any extra technology you
decide to use.
You need to create an easy to use,
quick loading buying experience for your visitor. For now, cut out any
fancy technology and "cool" stuff that may hinder those two items.
This was a very difficult question.
The correct answer as provided by Yahoo news is that the average Internet
retailer must make three sales to a customer before they break even on the
cost of obtaining that customer. This Yahoo article can be seen at:http://www.roibot.com/w.cgi?R249_YAH I don't recommend you spend as much to
obtain a new customer as large online retailers do. You can't afford to.
You don't have their large advertising budgets to burn through. You can concentrate on your current
customers. You have to "Wow" them and keep them buying from you instead of
your competitors. Every single market will be
competitive in the future of the Internet. The companies that are going to
be the most successful are those who learn how to retain their customers
through better customer service, frequent buyers programs, and finding
them the best deals possible. You must develop a loyal customer base
and sell to it over and over again. One shot sales aren't going to make it
in the future of the Internet. And that's my final answer...
Terry Dean, a 5 year veteran of
Internet marketing, will Take You By The Hand and Show You Exact Results
of All the Internet Marketing Techniques he tests and Uses Every Single
Month" Click here to Find Out More:
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